The Friends of NRA Standard Merchandise Package is a staple at every Friends of NRA event throughout the country. With each new year comes a new Standard Merchandise Package full of the newest and exciting products customized and exclusively made for Friends of NRA. Leading the way every year are the highly-anticipated Print of the Year, Knife of the Year, and Gun of the Year.

To give our most devoted Friends a sneak-peak of the 2011 Friends of NRA Standard Merchandise Package, we've been releasing these much anticipated items a piece at a time, starting with the Print of the Year throughout the month of September. To top it off, you've been chatting with us directly about it on Twitter and Facebook. You've made your guesses,seen our hints, and now it's time for the big reveal!

We're proud to present the 2011 Friends of NRA Print of the Year.

Unbearable Itch
by Dan Brown

The widely-acclaimed and five-time Friends of NRA outdoor artist Dan Smith transports us to a rare moment in the wild with the 2011 Friends of NRA Print of the Year “Unbearable Itch”. Using his signature attention to detail, Smith depicts the powerful yet graceful grizzly as he delights in the simple pleasure of discovering the perfect scratching tree.

The 2011 Friends of NRA Print of the Year "Unbearable Itch" is sure to enchant outdoor and art lovers alike, as Smith brilliantly unifies the wholesome yet amusing scene with a picturesque mountain woods on a gray summer’s day.

“Grizzly bears exhibit numerous behaviors if you are patient and fortunate during observation,” said Smith. “The look of relief and satisfaction on this large boar’s face while scratching his back was irresistible.”

This limited edition giclee is on stretched canvas, printed with fade resistant inks and encompassed in a 2" coffee bean wood grain frame with Oatmeal linen liner. Measures approximately 20 1/2" x 25 1/2" with frame. This edition signed by the artist and sequentially numbered through 1,125. Printed and framed in the USA. Exclusive to the Friends of NRA program.

Enjoy the 2010 Friends of NRA Season, and start getting pumped for 2011!